Monday, May 7, 2012

The Importance of Video Marketing for B2B Marketing

As content management becomes an integral part of B2B marketing, more companies are turning towards video as a way of communicating with other businesses. Equally effective to entertain and educate, video is growing in popularity and trends. When it comes to Google video, content appears in 70% of search results, so communicating with your target audience through this medium has never been more important.

Statistics released by the Content Marketing Institute and Marketing Profs highlights that video has grown by 11% in terms of popularity between 2011 and 2012, when it comes to popularity with internet users, and it looks as though it’s only going to get bigger. Popular social networking site YouTube is a case in point; this site gets in excess of 4-billion views a day. While the content is not necessarily business-oriented, it is an indication of your audience’s affinity for multimedia appreciation.

Using video for B2B marketing is the only way to get your sales force to the rest of the world, and to give them a direct interface with potential customers. Your sales team may not be the best writers to communicate over email, but the growth in video on the internet means you can still monopolize on their strengths by using it over video. Marketing business to business means you need to be able to inform and educate your buyers, rather than try to dazzle them into a consumer-oriented purchase.

Video allows you to put a face to your business; to show your customers that there are people behind the names, services and products, and if your sales team is effective enough, they will be people your customers take a shining to.

Video saves your workforce a considerable amount of time going out on the road to see customers, but still allows them to have full interaction and control over the method in which they communicate.


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