3 Great Places To Get Animated Videos To Explain Your Service

With the explosion of new ideas & technologies in the past 10 years, it’s becoming extremely hard to stand out as a business providing a niche service. Owners of businesses that provide niche services to a specialized segment of customers understand this the most. Add to that the shorter attention span created by the huge amounts of information the average internet user is exposed to on daily basis.

Videos or Video Marketing, comes to the rescue to those businesses as one of the best mediums to communicate complex ideas or niche services in a short period of time and a simplified manner.

With the advancement of technology there are multiple service providers who can provide you with a great marketing video to help you explain why your business is unique, those service providers do not only provide the video production but can help you fine tune your sales or marketing pitch to better communicate your ideas to your customers, below we have listed 3 animated video production companies we like and who we think can help you get a great a video within your budget:

• http://www.mypromovideos.com
  
• http://www.epipheostudios.com
• http://www.grumomedia.com

The Importance of Video Marketing for B2B Marketing

As content management becomes an integral part of B2B marketing, more companies are turning towards video as a way of communicating with other businesses. Equally effective to entertain and educate, video is growing in popularity and trends. When it comes to Google video, content appears in 70% of search results, so communicating with your target audience through this medium has never been more important.

Statistics released by the Content Marketing Institute and Marketing Profs highlights that video has grown by 11% in terms of popularity between 2011 and 2012, when it comes to popularity with internet users, and it looks as though it’s only going to get bigger. Popular social networking site YouTube is a case in point; this site gets in excess of 4-billion views a day. While the content is not necessarily business-oriented, it is an indication of your audience’s affinity for multimedia appreciation.

Using video for B2B marketing is the only way to get your sales force to the rest of the world, and to give them a direct interface with potential customers. Your sales team may not be the best writers to communicate over email, but the growth in video on the internet means you can still monopolize on their strengths by using it over video. Marketing business to business means you need to be able to inform and educate your buyers, rather than try to dazzle them into a consumer-oriented purchase.

Video allows you to put a face to your business; to show your customers that there are people behind the names, services and products, and if your sales team is effective enough, they will be people your customers take a shining to.

Video saves your workforce a considerable amount of time going out on the road to see customers, but still allows them to have full interaction and control over the method in which they communicate.

The Importance of Content Marketing

Promoting your business online is becoming more important and essential to the overall success of a business than ever before. The whole world is going digital. Why do you think the business sector would trail all other industries.

In the past, there were many hurdles to conduct business online. Today, there are a few if not none. Doing business online has become more secure, convenient and efficient than when it first started. Make sure you don't trail on the race to exist online. Because that could mean the survival or extinction of your business in the years to come.

Below I have included a simple yet informative infographic from http://www.brafton.com on why content marketing is so important, better yet why is it considered the future.

Click on the image below to view it in full size within brafton.com: